eCommerce SEO Services from Toronto's Consultants
Turn Google into your highest ROI Channel.
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Welcome to growth
We got eCommerce SEO down to science.
Built on the opportunity to create a transparent, flexible, and performance-oriented Digital Marketing agency, a partner you can trust. We specialize in revenue-driving eCommerce SEO services and work with businesses all around Canada & the US. We help our clients get double-digit growth for their eCommerce websites.
That's right double-digit growth is what we expect to see from your eCommerce digital marketing. And you should too.
We want you to grow faster, that's why our standard SEO retainer includes the work of multiple specialists from an eCommerce SEO expert to Local SEO, an Analyst, and Conversion Optimization specialist, let's focus on growth, not the services you buy.
It's simple, Clients want results. Specialists want to do good work. growth360 is where we have technology & process to make this happen.
Benefits of eCommerce SEO
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Traffic and Sales 24/7.
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Visibility on Google and other search engines when consumers search for related products.
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Lower advertising costs - due to improved Relevancy and Quality scores you Cost per Click will decrease.
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Increased Sales from all channels - UX & Conversion Rate Optimization will help you sell more, no matter how a prospect got to your website.
Is eCommerce SEO Worth the Investment?
Benefits
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For most of our clients SEO is the highest ROI channel, by far.
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Unlike Paid Media results obtained through SEO are likely to stay, even if the investment is reduced.
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It can save you a lot of money on Paid Media.
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Improved User Experience will help you sell more through all channels.
Downsides
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You may see some results fast (not instant), but generally SEO does take time to plan and execute.
Who Can Benefit from this eCommerce SEO service?
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Small & Medium-sized businesses who don't have in-house eCommerce SEO experts.
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Companies that have SEO Specialists in-house, but require strategic guidance or consulting.
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Businesses of any size that need to extend their in-house resources with highly-technical SEO Specialists.
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Businesses preparing to integrate online or migrating their eCommerce websites.
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Businesses of any size that need to solve a specific problem with SEO on their retail website.
What is eCommerce SEO?
eCommerce SEO is a process of optimizing online retail websites to generate more Organic Search traffic from Search Engines like Google, Bing, Yahoo, and more.
However, from an eCommerce SEO Expert perspective, it's a much broader category that applies to more than just online stores.
It can apply to any website that has it's products (or services) structured in the category hierarchy, followed by sub-categories and product (or service) pages underneath it.
From this perspective, automotive or real estate websites fit into the definition.
Example of SEO Opportunity for eCommerce Website
Let's take a look at an example. Based on the definition above, automotive companies fit into the eCommerce website category.
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They have a similar structure:
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Category - SUVs
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Sub-Category - Hybrids
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Product - Ford Escape
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Their Products have facets:
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Product - Ford Escape
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Year - 2021
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Model - Titanium Plug-In Hybrid
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And additional features:
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Powertrain
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Exterior Features
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Interior Features
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However, automotive companies choose a different approach. Ford Canada doesn't sell vehicles to consumers directly. Instead, they have dealership network to do it.
That's why you won't see ford.ca rank for revenue-driving terms like "Hybrid SUVs Canada", even though they have the content and even pay for Google Ads to rank for that keyword.
Imagine the amount of monthly savings Ford could generate by implementing this simple tweak?
Our SEO Process for eCommerce Websites
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Tell us about your business objectives.
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We'll crawl your website and discover technical SEO issues that are preventing your success.
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Quick Wins (not instant) - how can we improve what you currently have to start getting results sooner?
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Get technical - let's fix technical SEO issues and work with site's structure so it works for both Consumers and Search Engines.
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Scale your reach - let's put together some best-in-class pieces of content and tell your story to prospects every step of the consumer journey.
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Advanced analytics - by now you are getting more Visits and Sales. But what is the behaviour pattern? Do prospects drop-off before making a purchase?
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Conversion Rate Optimization - we act on data implementing experiments to Sell more with the existing site visitors, no matter how they find you.
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Work with Paid Search & Social teams to help lower their costs due to improved Landing pages.
With Search Engine Optimization, the sky is the limit. Tell us what your goals are.
How our eCommerce SEO Agency Different?
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Our specialists work as an extension of your team focusing on your business objectives.
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Our standard retainer includes work of the right specialist at the right time, you get more than SEO.
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We work with data to find the best way to achieve your goals, be it SEO, Paid Search or maximizing gains from the existing traffic.
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Our team is experienced at generating growth for startups as well as Fortune 500 brands.
But appart from experience & unparalleled knowledge, it's out set of values that our clients appreciate:
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Transparent - we provide our clients with enterprise-grade dashboard so you can hold us accountable.
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Flexible - we can be involved as much or as little as you like. Our standard eCommerce SEO retainer includes work of a Strategist, SEO Specialist, Local SEO as well as Conversion Rate Optimization Experts. Let's focus on results, not the services.
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Performance - data is not a buzzword at growth360. We develop metrics that reflect your business objectives. This ensures that your results are repeatable, scalable and impact your bottom line.
Want to grow? We'd love to help. Let's have a fair conversation about your goals & how to get there.
Frequently asked questions
How is eCommerce SEO different?
eCommerce SEO is much more complex. Except for having a lot more pages, SEO for an eCommerce website requires a well thought-through process and a degree of automation. Let's break it down:
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SEO for any website requires content. eCommerce websites have a lot of pages, thus need more content. -
Choosing the right structure and working with your development teams to make sure changes are implemented properly to improve eCommerce SEO. -
Mapping one keyword to hundreds of (sometimes similar) items takes more time. -
Seasonal and out-of-stock items require special process and automation. -
Tracking and analytics require more attention.
How much does eCommerce SEO cost?
As it requires a lot more effort and a broader scope of work, just being in eCommerce category means that we will charge you more.
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Size of your business - if you are an under $100k eCommerce startup, we will charge you less than we charge Wayfair. Managing thousands of SKUs can be complex.
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Stakeholders & Internal Process - if you have multiple teams managing different product categories, four Project Managers and a separate team that deals with metrics & implementation, this would require a lot more time to manage, compared to one point of contact and a monthly meeting.
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Services Required - if you want us to take over strategy, implementation and changes to the strategy over time, this makes us fully accountable. However, if you need an eCommerce SEO Cpecialist to attent weekly meetings answering SEO questions, this will likely cost you less. If we are not accountable, we charge you less.
What are the benefits of eCommerce SEO?
Organic Search traffic should be the main source of leads for any website, especially if it's eCommerce. Some of the benefits of eCommerce SEO:
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High Quality traffic - Users who search Google show high intent compared to traffic from other channels (Facebook or Display advertising). Targeting the right search queries based on user intent will generate outstanding results.
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Volume of Visits - over 70% of all clicks on Google go to Organic Search results. And these clicks are free. This presents an enourmous opportunity for any business, especially eCommerce websites.
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Improved User Experience - this means that while optimizing your website for SEO, you improve how easy it is for website Visitors to use your website. As a result, sales from all traffic sources will improve.
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Content - Generating content that helps users make a decission to buy is also a part of SEO. And this helps tell a brand story in a way that is interesting, informative and relevant to consumer's needs.
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Main Source of Leads - Organic Search traffic should be the main source of leads for any website. Because of the volume and quality of traffic Organic Search can generate, this should be one of the main investments for all businesses, large and small.
How long does it take to get results with SEO?
The answer largely depends on your location, competition as well as for how long you were investing in SEO. We can't promise results overnight and don't trust anyone who does. We can, however, look to data to determine the best path forward and help you get there as fast as possible.
What Content Management Systems Do You Work With?
No matter if you are using Magento, Shopify, WooCommerce, X-Cart or a custom CMS, our recommendations will still work for your website.