Local SEO Services Company Toronto
Build Local Client Base with Google traffic.
Welcome to growth
We got SEO down to science. We specialize in driving online revenue for our clients and Local SEO services is one of our core specializations.
Our data-driven Local SEO Solutions help our customers consistently find the best next step to generate revenue online.
We deliver expert-level SEO services to businesses of all sizes from franchises with multiple locations to Small Local Businesses in Canada & the US.
If you are looking to rank in Local SEO, continue reading and book a free consultation with one of our Local SEO Experts to assess your current standing, go over the objectives, and advise on how you can get there.
What is Local SEO & Why Does it Matter?
Local SEO is a search engine optimization approach that is targeting a specific location.
It's extremely popular among brick and mortar stores, and other businesses that serve a specific location. This includes dentists, lawyers, franchises & small local businesses that target specific local or hyper-local areas like Toronto, Mississauga or Bloor & Yonge, or King & Spadina.
The good news is, Local SEO favors small local businesses all day long vs eCommerce giants.
So if you are looking to rank for queries like "plumber near me" or a mobile search for "dentist Liberty Village", Local SEO service is what you need.
Local SEO matters because it helps businesses laser-target hyper-relevant prospects in close proximity on Google Search & Google Maps. One of the main benefits is that local clients tend to be more loyal, simply because it's much easier to go to a local dentist as opposed to a business on the other end of the city.
How Local SEO Works?
Both SEO and Local SEO are essentially ways to gain visibility in Search Engine Results. It's achieved by optimizing your website to "click" with User Experience best practices and Google's ranking factors.
Google's algorithm for Local search results is similar to the general algorithm but takes more information into account.
When working with your business our Local SEO Specialists optimize your business for the following signals:
Relevance - ranking factor that we see in traditional SEO. Helps Google make sure search results are relevant to User's searches.
Prominence - does your business appear to be trusted locally? When Google displays search results, it recommends your business to their customers. Hence, they want to make sure their customers are in good hands.
Proximity - we mostly want a dentist nearby, don't we?
Our Approach to Local SEO
Our tried and proven process includes steps to take actions specific to your business and the area you serve.
To accomplish this we follow the process below:
Audit - our Local SEO Consultant gets to work. Gathering information about your business in Google's local search landscape.
Keywords - you can't rank for a keyword if you don't talk about it. We find keywords that are relevant for your specific location.
Optimization - includes both your website and Google my Business page.
Local Citations - we help you build local citations to increase overall authority in the local space.
Local Management - you want to make sure that your information is the same across listings and directories. We take care of that.
Local SEO for Multiple Locations vs SMBs
Small Local businesses often need to act on all pillars of local SEO - finding relevant keywords, optimizing their GMB account, website, building links & citations in their local area. There is a process for that.
However, when it comes to franchises, Local SEO gets much more complex.
Similar to the local small businesses, the goal is to generate revenue and gain visibility at a specific location.
However, the need to manage hundreds of locations makes it far more complex. Often times, because of enterprise specifics, businesses need to develop a unique process to manage the following and more.
How can we move faster?
Who is responsible for replying to reviews?
Who is in charge of link building for local SEO?
How can we move fast?
This can be time-consuming. Imagine managing listings for hundreds or even thousands of locations?
With efforts that massive, you need a Local SEO Consultant who can act as an extension of your team, while making sure work follows general best-practices. As you can imagine re-doing the work can be a massive effort.
Frequently asked questions
What are the benefits of Local SEO?
Two major benefits of Local SEO is that it allows your business to gain visibility comparatively quickly (but not instantly). In addition local customers tend to be more loyal.
Do you offer Local SEO Audits?
Yes, we do. This is one of the first steps in working with the new clients. We need to analyze the data to understand the gap between where you are and where you would like to be. Based on the analysis we can estimate the amount of time and investment you might need to achieve the results.
In case you need a Local SEO Audit that outlines the steps your in-house team should take, we can help you with that.
Do you only work with businesses in Canada?
No. We help businesses in Canada, the United States and the UK generate revenue online. From our perspective, it doesn't matter where the business is located. Clients in any country would benefit from the best practices and our approach.
Hiring a Local SEO Agency vs Consultant.
In brief, when you hire a Local SEO company, you get access to more value. A Local SEO marketing agency will generally have a Director of Strategy, Senior SEO Specialist, and a Jr. SEO working on your account. This gives you access to well thought-through strategy, execution and oversight over the work you get.
What other Local SEO Services do you provide?
One of our core values is flexibility. It's reflected in types of services we offer to our clients. Our goal is to make SEO work for your business, no matter what stage of Local SEO journey you are at. Our services include:
Local SEO Support - we can act as an extension of your team. This can give you the second strategic opinion on the right approach to SEO.
Local Business SEO Strategy - works well for companies that need
Local SEO Retainer - our Local SEO retainer gets you access ot the right specialist at the right time. From a Director of Strategy to a CRO Specialist, an Analyst or a Local SEO Expert.
Local SEO Consulting Services - in case you have the need for SEO, but want to keep it in-house. You can have access to a number of hours with your SEO Expert that you can use over time. You can use the hours at once or over time.
How much does Local SEO cost?
There is no one number that would work for every local business. However, below are the factors that we consider when estimating the pricing.
Accountability - if our involvement is limited to connecting with you internal team to answer a Local SEO trivia once a month, we will charge you less. However, if you want us to be accountable for the results you get, this will cost you more.
Project Management - do you have a Project Manager who can manage implementation of our recommendations or would you like us to manage the project?
Size of Business - Local SEO is complex. If you are a small local business with one or two locations, our services will cost less. However, franchises with multiple locations may require developing internal processes and keeping on top of hundreds of locations around the country, driving the cost of service up.
Stakeholders & Touch Points - if you have three internal divisions, fifty franchisees and two levels of approvals we need need to go through, then our services will be more expensive than if you had one point of contact and a monthly meeting.
Growth Goals - we will analyze the amount of interanal resources you have available, your current standing and where you would like to get and how soon you want to be there. We want you to say "we can get there faster". However, faster often means more effort on our end, this will cost you more.
What industries do you work with?
We provide local SEO services for Coffee Shops, Trades, Lawyers, Dentists, Real Estates, Franchises and Small Local Businesses. With that said, best practices and recommendations apply to any idustry.
So if you want to rank in Local SEO, connect with one of our Specialists.
To get a free analysis and see how we can help you grow revenue locally.