Should I Create a Facebook Page for my Construction/Contractor Business?

This is a question we get from almost every client—“Do I really need a Facebook page for my business? Will it actually get me more leads?” The honest answer: Your Facebook page probably won’t get you Leads on its own. But you should still create a Facebook page for your construction business, add information to the page, and post relevant content. For example: you can post past projects, photos of your team, as well as other things that you think are relevant.

We often include it in out Internet Marketing System for Contractors services for branding purposes.

Here is a couple more thoughts on this topic.

Branding Matters More Than You Think

Here’s the reality: In most industries, especially in construction and home services, your Facebook or Instagram page acts more like a digital storefront than a lead generator. People are naturally curious - they want to know who they’re hiring. After they find you through Google, a referral, or an ad, it’s pretty common for prospects to do their homework, checking out your website and your social pages before they pick up the phone.

That's why maintaining a professional, up-to-date Facebook page matters. Your Facebook page doesn’t need to be filled with viral content, but it should confirm to visitors that your business is real, established, and trustworthy. When potential customers see an active, polished social media presence, it builds confidence that you’re the right choice.

That is also the reason why in our Turnkey Contractor Marketing, we usually make sure that your branding, and website look to their best before we start advertising or SEO.

Don’t Expect Leads to Roll In

Now, let’s be honest—most local businesses, especially in construction, don’t get a steady stream of leads just from organic Facebook activity. Unless you’ve got the time (and creativity) to consistently create content that’s both useful and wildly popular, your posts just aren’t going to reach enough people to drive real results.

Facebook: ~5.9% reach. Facebook is notorious for its declining page reach – other studies put the average Facebook Page post reach even lower, around 2.6% in 2024

Sources: Social Media Examiner, Addictive Digital

The Facebook algorithm is tough on business pages. Organic reach has dropped dramatically over the years. You might post an update and only a handful of people, sometimes not even your own followers will see it organically.

That being said, your Facebook presence can still play a role in your overall marketing. When combined with a strong website, local SEO, and advertising (either on Facebook or elsewhere), it helps round out your brand and provides potential customers with more ways to check our you business.

Example: Website - is a big part of your brand, same as your Facebook page.

So, Should You Bother?

Yes, but manage your expectations.

Think of your Facebook page as a supporting player, not the star of your lead generation efforts. Create the page, make sure it looks professional, post now and then, get reviews from real customers. This supports your reputation and makes it easier for customers to trust you.

But if you’re looking for real volume - if you want your phone to ring, you need to rely more on SEO, local search, or paid advertising - all included in our Turn Key Construction Marketing. That’s what actually gets solid, predictable results.

Bottom Line

Setting up a Facebook or Instagram page is part of building trust and credibility. Your potential clients will look for it, and you want them to like what they see. Just don’t expect it to do the heavy lifting when it comes to generating leads. For that, lean into proven strategies like SEO and advertising.